Online stores that sell, not just pretty catalogues.

An online store that does not convert is not a store, it is a digital catalogue. Pixel Labs builds sales-focused e-commerce: short checkout, clear product pages, useful search, persistent cart and payment gateways tailored to your real market.

We have worked with D2C brands, B2B distributors, subscription businesses and migrations from saturated platforms such as Shopify when the recurring cost stops making sense. We do not sell templates: we propose the most appropriate technical architecture after understanding your real operations.

What a working store measures

Numbers we look at from day one:

• Conversion rate — between 1.5% and 3% is acceptable; below that there is a UX or gateway problem.
• Time to add to cart — should be under 30 seconds on mobile.
• Cart abandonment — anything above 70% needs checkout optimisation.
• LCP on product pages — main image loaded under a second.
• CAC vs LTV — the metric that decides whether the business is viable.

It is not always Shopify

Shopify is a valid option for getting started fast, but its 2% transaction fee (or equivalent subscription) and the dependency on pay-per-use apps make it expensive past a certain volume. When the project exceeds €200,000 per year, it is almost always worth considering an own stack.

We use Medusa or Saleor when we want proprietary code with zero sales fee. We use Shopify Headless when we want to keep the Shopify backend but with a custom Astro or Next front-end for maximum speed. We decide with you after looking at the numbers.